As we have finally decided on our song for our music video we began to research videos by the same artist being The Maccabees to decide on what the content of our video will be like. Also to gain knowledge into the style of this particular group and seeing if we were able to conform to their particular style.
The Maccabees - First Love
This song consists of both slow and fast paced music throughout, both the music and visuals have no connections apart from parts where the members of the band sing some of the words. As the actors within this video appear to be older it may not attract the particular audience we want to attract. Therefore we are going to use people from our sixth form as the audience can relate to them.
http://www.youtube.com/watch?v=6A1xu0BSs2s
The Maccabees - Young Lions (Down The Front Session)
This video is based from the band's acoustic sessuib and we felt it was an interesting video as it has close ups of the band members as well as seeing them create the music themselves. It shows them playing the instruments and lots of cuts have been added which is typical of an indie genre and this is something we'd like to incorporate into our own video. We liked the effects used in the video and would take the style of the video into consideration when creating our own but we're thinking of pushing boundaries a little by adding our own elements within the product.
http://www.youtube.com/watch?v=i8w15RJ87UE
The Maccabees - Toothpaste Kisses
As opposed to the other songs the pacing of this particular song is quite slow and mellow, but didn't seem to have much of a purpose to it which is the same with a majority of the other videos we've analysed. The video itself doesn't seem to have many cuts and the location is kept constant throughout which is a pub full of people and the only thing that really links to the lyrics is the fact that everyone in the pub is filmed kissing one another. I felt the types of shots used in this video were very basic and the story to it seemed very tedious as it was based on two characters taking it in turns to kiss other people. When watching this video it made me began to think of using different locations as opposed to one and a variety of shots and camera angles to entice my audience.
http://www.youtube.com/watch?v=8SJmWSWQgdM
The Maccabees - Latchmere
When analysing this song we found that it had quite a fast pace and the visuals were mainly random objects with a series of frozen shots giving a broken effect to the video itself. We found that the words were very repetitive but both the lyrics and visuals have no relationship what so ever, this is something we'd like to apply to our video but we also want to add a slight story which isn't seen in the Latchmere video. Although we want to use a range of frozen shots in our video we wouldn't want to apply it to the whole product as it will be extremely time consuming and as our production time is limited it will be very difficult for us. Also in the video we found that there was a great deal of bright colours used, this is something we're interested in doing to our video by making our actors wear bright coloured clothing and with the song we're focusing on being very lively we feel that the use of colours will accentuate this.
http://www.youtube.com/watch?v=faMEnZQT2f8
CONCLUSION
- We don't really want to conform to typical indie style video's so we're going to try and keep to the original style The Maccabees use.
- The people in our video will be of the same age range as the target audience.
- Overall, their videos consist of random effects and shots which will be considered for our video.
-The primary style of The Maccabees is to use one element from the lyrics and emphasise it in our music video.
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